OUR DESIGN PROCESS
Ketki Byani envisioned to address the gap in the market for Indian designer clothing. Enhancing on the experience from her mom, Ketki quickly forayed into this industry making her vision turn into reality. The label focuses on producing an array of delectable couture pieces meticulously handcrafted in indigenous detailing. The label also carries intrinsic elements of Indian cultures with an emphasis on fine tailoring and sophisticated cuts incorporating traditional Indian embroideries, embellished in a refined, modern approach.
THE FOUNDER
KETKI BYANI
She has a unique signature style that is bold, confident & sophisticated. Flawless lines, undisputed eye for detail and utter sophistication are words that could be used to define the brand & its design universe.
Growing up, she was always surrounded by fashion since her mother used to embroider and stitch with hand and they used to called it "Haatho Ki Karagiri". It was inspiring to witness all the talent and hard work that goes into this industry.
Ketki Byani envisioned to address the gap in the market for Indian designer clothing. Enhancing on the experience from her mom, Ketki quickly forayed into this industry making her vision turn into reality.
CRAFTED BEHIND THE CURTAINS
In the quiet corners of our studio, artistry comes alive through skilled hands and timeless techniques. Every silhouette begins as a sketch, but it's our karigars who transform it into a living, breathing creation — one thread at a time.
These artisans are not just workers; they are storytellers, weaving emotion and heritage into every fold and motif. From hand embroidery to delicate finishing, their dedication brings unmatched character to every ensemble.